What is a feature wall? Which walls should be feature walls? How much is a feature wall on average in Australia?

Simple home office with grey wall, desk and chair

When you jazz up a wall in your home or office, it can really make the space pop. Whether you want to add some color, texture, or show off your personal style, a feature wall can totally change the vibe of any room.

In Australia, creating a feature wall involves choosing the right materials and understanding the costs involved. This article explores different options and gives an idea of the average costs of creating a feature wall in Australia.

What is a feature wall?

A feature wall is a design concept used in interior decorating to highlight a particular area of a room through distinct colours, textures, or materials. It serves as a focal point, adding visual interest and personality to a space. Feature walls are popular in homes, offices, and commercial spaces because they allow for creative expression while enhancing the overall ambience of a room.

Purpose and Placement

A feature wall is strategically placed to draw attention upon entering a room. It’s typically the first wall you see, often opposite the entry point or behind a key piece of furniture like a bed or sofa. Its purpose is to create a visual impact, making the room feel more dynamic and inviting.

Design Elements

Feature walls stand out by incorporating elements that contrast with the rest of the room. This can be achieved through:

  • Colour: Bold or contrasting colours can instantly grab attention. For instance, in a room with neutral tones, a feature wall painted in a vibrant colour like deep blue or fiery red can create a striking effect.
  • Texture: Textured finishes such as brick, stone, wood panels, or wallpaper with raised patterns add depth and tactile interest to the wall.
  • Material: Using different materials like reclaimed wood, tiles, or even metal sheets can create a unique visual appeal.
Colorful paintings on a cubic wooden panel in the hotel corridor near the entrance doors. High quality photo

Choosing the Right Wall

When selecting a wall for a feature, consider factors such as natural focal points, room layout, and how the feature will interact with other design elements. It’s essential to ensure that the chosen wall complements the overall style and purpose of the room without overwhelming the space.


  • Enhances Visual Interest: A well-executed feature wall can transform the look and feel of a room, making it more visually appealing.
  • Defines Spaces: It can define separate areas within an open-plan layout, such as distinguishing a dining area from a living space in a studio apartment.
  • Allows for Personal Expression: Whether it’s showcasing artwork, family photos, or favourite colours, a feature wall provides a canvas for personalizing your space.

Practical Considerations

  • Lighting: Proper lighting can enhance the impact of a feature wall. Consider using spotlights or wall-mounted fixtures to highlight its texture and colour.
  • Maintenance: Depending on the materials used, some feature walls may require special care and maintenance to preserve their appearance over time.
  • Balance: While the feature wall should stand out, it should also harmonize with the overall décor of the room. Balance is key to ensuring that it complements rather than clashes with other elements.

Examples of Feature Walls

  • Living Room: A wall behind the television or fireplace can be highlighted with textured wallpaper or bold paint colour to create a cosy focal point.
  • Bedroom: The wall behind the bed is often chosen for a feature, with options ranging from subtle patterns to dramatic murals or even integrated shelving units.
  • Office: In a workspace, a feature wall can inspire creativity, using motivational quotes, chalkboard paint, or a vibrant accent colour to energize the environment.

In essence, a feature wall is more than just a decorative element; it’s a design tool that adds depth, character, and personalization to any room. By carefully selecting materials and colours that complement your space, you can create a visually stunning focal point that transforms the ambience of your home or office.

Which walls should be feature walls?

Choosing which walls to feature in a room depends on several factors that influence visual impact and practicality. Here are some guidelines to help you decide:

1. Entry Points and Natural Focal Points:

  • Entrance Walls: Feature walls near the entryway can make a strong first impression, welcoming guests with style and setting the tone for the rest of the space.
  • Focal Points: Walls that naturally draw attention, such as those opposite the main entry or behind a prominent piece of furniture like a bed or sofa, are ideal candidates.

2. Room Layout and Functionality:

  • Living Rooms: Consider walls that face the primary seating area or where the main entertainment centre (like TV or fireplace) is located.
  • Bedrooms: The wall behind the bed is a popular choice, enhancing the cosy feel of the sleeping area.
  • Dining Areas: Walls that define the dining space or provide a backdrop for a dining table can benefit from a feature treatment.
3D illustration mockup photo frame on the wall in living room, scandinavian style interior with cozy furniture and houseplant in natural decoration concept, rendering

3. Architectural Features:

  • Chimney Breasts: In rooms with fireplaces, the wall surrounding the chimney breast often becomes a natural focal point for a feature wall.
  • Alcoves or Nooks: Utilize these recessed areas to create a striking feature with textured finishes or contrasting colours.

4. Consider Balance and Harmony:

  • Adjacent Walls: Ensure that adjacent walls complement rather than compete with the feature wall. Harmonize colours, textures, and materials to maintain visual balance in the room.
  • Room Size: In smaller rooms, a feature wall can visually expand the space if chosen strategically. In larger rooms, it can anchor furniture arrangements and create a cosy atmosphere.

5. Personal Preference and Purpose:

  • Personalization: Choose a wall that allows you to express your style and personality. It might feature artwork, a favourite colour, or a pattern that resonates with you.
  • Functionality: Consider how the feature wall will interact with the room’s function. For example, in an office, a feature wall can inspire creativity, while in a bedroom, it can promote relaxation.


  • Living Room: Often, the wall opposite the main seating area or the one behind the television is chosen as a feature to enhance the entertainment area.
  • Bedroom: The wall behind the bed is a classic choice, but consider other walls that can enhance the overall tranquillity or style of the space.
  • Kitchen: A feature wall can be placed behind open shelving or as a backdrop to the dining area to define different zones within an open-plan layout.

By carefully considering these factors, you can select the right wall to feature in each room, enhancing its aesthetic appeal and functional purpose effectively.

How much is a feature wall on average in Australia?

The cost of creating a feature wall in Australia can vary widely depending on several factors, including the size of the wall, the materials used, and the complexity of the design. Here’s a general overview of potential costs:

1. Painting:

  • Average Cost: Painting a feature wall typically ranges from AUD 150 to AUD 500, depending on the size of the wall and the type of paint used (standard vs. speciality finishes like metallic or textured paint).

2. Wallpaper:

  • Average Cost: Installing wallpaper on a feature wall can range from AUD 300 to AUD 1,500 or more. Costs vary based on the quality and design of the wallpaper, as well as the size of the wall.

3. Tiles:

  • Average Cost: Tiling a feature wall can range significantly, from AUD 500 to AUD 2,000 or more, depending on the type and quality of tiles chosen. This cost includes materials and labour for installation.

4. Panels and Cladding:

  • Average Cost: Installing panels or cladding on a feature wall can range from AUD 300 to AUD 1,500 or more, depending on the material (e.g., wood, stone, laminate) and the size of the wall.

5. Textured Finishes:

  • Average Cost: Creating a textured feature wall using techniques like plastering or applying textured paint can cost between AUD 300 to AUD 1,000, depending on the complexity of the texture and the size of the wall.
The stylish ethnic compostion at living room interior with wicker baskets, wooden bench, sofa and elegant personal accessories. Cozy apartment. Home decor. Template.

Factors Influencing Cost:

  • Size of the Wall: Larger walls will naturally cost more due to the increased material and labour requirements.
  • Materials Used: Higher-quality materials and speciality finishes will increase the overall cost of creating a feature wall.
  • Labour Costs: Installation costs can vary based on the complexity of the design and the expertise required.

Additional Considerations:

  • Design Complexity: Intricate designs or custom patterns may require more labour and thus increase costs.
  • Location: Prices may vary between different cities and regions in Australia due to local labour rates and supply costs.
  • Preparation Work: Depending on the condition of the wall and existing finishes, additional preparation work may be needed, impacting overall costs.

While these are average costs, it’s essential to obtain quotes from local contractors or specialists to get a more accurate estimate based on your specific requirements and preferences. Factors like the choice of materials, design complexity, and the need for any additional structural modifications will all contribute to the final cost of creating a feature wall in Australia.

If you’re located in the Gold Coast area, you can consult with Platinum 3 Venetian Plastering to get the precise quote and tailor it to all of your needs. Whether you need a new painting, new wallpaper or redecorate with Venetian plaster, Platinum 3 Venetian Plastering is the guy you need to partner with.

In conclusion

Creating a feature wall in Australia is a great way for homeowners and designers to get creative and personalize their living or working spaces. There are so many options, from simple painted accents to more extravagant tiled or textured finishes, so you can find something that suits your taste and budget.

By understanding the costs and factors that affect design choices, you can make informed decisions that will enhance both the look and functionality of your interior spaces. Whether you want to make your bedroom cosy or add a focal point to your living room, a well-designed feature wall can really transform the vibe of your home or office and make it your own.

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